Our Mission

To be recognized as the most innovative, creative, customer centric, specialty food and beverage company by our trading partners via rapid product and brand development in high caliber marketing programs.

Our History

CapAm Enterprises Inc. was founded by its current Chairman, Rolly Waller, in 1988.  Originally known as Pizza Stick Ups Corporation, the company name has changed over the years, but it’s objective of creating new, unique food and beverage products has not changed.  Mr. Waller has 49 years of experience in developing, marketing and advertising new products.  A partial list of these products are as follows:

• Simonize Company’s Vista’s® Car Wax
• Nestlé’s first enrobed candy bar – “$100,000 Bar”
• Nestlé’s Taster’s Choice®
• Kellogg’s Pop Tarts and Apple Jacks®
• Velamints® Sugar Free Mints
• Werther’s® Hard Caramel Candy
• Invented the concept of a caffeine free cola in 1980 and sold it to the RC Cola Company

Since founding CapAm Enterprises Inc. in 1988, the following new products have been developed:

• Invented “Pizza on a Stick”, U.S. Patent Number 4938975
• Created and introduced the first Pizza Stix™ and Breakfast Stix™ to be offered on roller grills
• An early pioneer in developing 14 flavors of Hot Cappuccino dry mix
• An early pioneer in developing several flavors of Granita Mix, including a license from Hershey’s to market Hershey’s® Mocha and Heath™ Toffee
• Successfully introduced the first Fountain Energy Drink, under the Wild Stallion™ Energy Drink brand
• CapAm’s most recent new product success is a new roller grill pizza product offered under its brand “A New Twist In™ Pizza

CapAm’s Customers for Branded Products

CapAm sells several major convenient store chains, groups, independent stores and the Distributors that distribute to these stores, such as McLane, Core-Mark, Eby Brown etc.

 

CapAm’s New Product Development Service for Private Label Products for Major National Accounts

CapAm has a unique R & D capability for both beverage and food products.  Following is a partial list of CapAm’s new product accomplishments:

• Invented the first Sugar Free Frozen Carbonated Beverage for Kraft Foods, which they are marketing under their Crystal Light® brand.
• Developed a line of frozen smoothie products for 7-Eleven® Stores, which they offered under their Früt Cooler™ brand.
• Developed a line of frozen cappuccino and frozen smoothies for BP, which they marketed under their “Thirst Oasis™” brand.
• Developed a line of proprietary flavored creamers for Kwik Trip, which is being marketed under their Café Karuba™ brand.
• Developed a line of RTD Ice Cappuccino products for Kwik Trip, Inc., which is being marketed under their “Chino™” brand.
• Developed an RTD sports drink (XS™ Power Nutrition) and iced cappuccino (Kahve™) for Quixtar (previously Amway).

If you are looking for an additional resource for new product development, please call CapAm Enterprises Inc. at 1-800-999-8411, or e-mail us at info@capamer.com